Enabling Start-ups with AI and Analytics

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Ravi Shankar is a prominent entrepreneur known for founding and successfully bootstrapping Decision Point, an AI and data analytics company that serves Fortune 500 clients in the consumer goods industry. 

In 2024, Ravi sold the company to LatentView, a publicly listed unicorn on the India Stock Exchange, for a valuation exceeding INR 500 crores. Ravi now actively supports multiple VC funds focussed on the India consumer space as an mentor and Limited Partner.

Ravi started Decision Point in 2012, at a time when AI and data analytics were not as mainstream as they are today. Despite the competitive landscape, he managed to secure marquee clients and compete with some of the largest consulting firms without raising any external capital. His expertise in revenue growth management has earned him multiple awards and accolades within the industry. 

Before founding Decision Point, Ravi was a Planning Director at Ogilvy & Mather, where he worked on strategic planning for retail and shopper marketing projects with key clients such as Coca-Cola, Unilever and Castrol. He holds a bachelor's degree from the prestigious Indian Institute of Technology, Madras.

Ravi's entrepreneurial journey began right out of college when he co-founded Proto.in, one of India's first startup event platforms for product startups. Between 2008 and 2010, Proto.in helped over 15 startups, including companies like ixigo and Myntra, secure venture capital funding.